This metaphor is a strategy to internationalize a Colombian perfume for men throughout the world. The metaphor uses a diamond which is one of the most valuable objects in the world, these precious rocks have incredible high prices, and some of them don’t even have a monetary value. Comparing the majesty of the diamond that lack of a possible smell with a identity that the perfume can bring or represent for the essence. The perfume represents the fragrance of a diamond and the conception of value and elegance that the people have respecting this jewel. The perfume is produced in Colombia with elements that are only obtainable in this area, getting a very unique and special essence.
The marketing represent a very important factor in the success when commercializing a product anywhere. For this case the company is expecting to expand markets throughout the most recognized cities in the world. The strategies include visual publicity with influential people such as sportspeople, actors and music singers, creating a culture in the people that admire those personalities and follow them in terms of style.
image taken from: "http://www.vanitatis.com/fotos/noticias/2007120415perfume_int1.jpg"
No hay comentarios:
Publicar un comentario